A lens launch event for the Zeiss Otus ML 35mm f/1.4 in Atlanta turned into a unique evening focused on artists, storytelling, and community. The event shifted away from a traditional product showcase to highlight the people and stories behind the lens. This unexpected turn created a meaningful experience that went beyond the typical product launch.

Source: https://petapixel.com/2026/03/26/i-flew-to-atlanta-for-a-zeiss-lens-event-but-found-something-more/